CYPRESS, Calif. – Mitsubishi Motors North America, Inc. (MMNA), the fastest-growing Asian brand in the U.S. for the second consecutive year*, was named 'Telematics OEM of the Year' at TU-Automotive Detroit, the world's largest automotive technology conference and exhibition. The honor was bestowed upon Mitsubishi in recognition of the manufacturer's innovative Road Assist+ smartphone application.

Mitsubishi Road Assist+, built in association with LexisNexis Risk Solutions, is the first hardware-free smartphone-based application provided by an OEM that lets owners realize the cost savings of usage-based insurance (UBI) without having to own a newer 'connected car' with built-in telematics capabilities or aftermarket-installed telematics hardware. The app is loaded with technology (GPS and Driving Signature) to give drivers access, at their choosing, to contact participating carriers and exclusive Mitsubishi offers.

'We're extremely honored to be recognized as OEM of the year by TU-Automotive for Road Assist+ and our work in the telematics space,' said Bryan Arnett, senior manager, product planning, MMNA. 'Today's drivers increasingly expect intelligent services that link to their car to provide a convenient and connected driving experience. Mitsubishi Road Assist+ is a seamless way to offer that while providing cost-savings opportunities for consumers through participating UBI insurance carriers.'

The Mitsubishi Road Assist+ App has advanced analytics embedded in it, collecting driving behavior data through telematics technology that provides feedback to help drivers improve their driving and avoid risky behaviors like speeding, hard braking and fast acceleration. The app applies geospatial context to driving events to better understand how drivers respond in different situations.

'Providing insurers and OEMs with comprehensive and normalized telematics data is one of our connected car team's top priorities,' said Adam Hudson, senior director, U.S .Connected Car Team, LexisNexis Risk Solutions. 'This recognition is a great source of pride, and further showcases us as an emerging leader in the telematics industry.'

Mitsubishi Road Assist+ is available now for both Android and iOS devices on the Google Play Store and Apple App Store.

Photo credit: Mitsubishi
posted on conceptcarz.com

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