Subaru Of America Salutes Springtime As The Returning Title Sponsor Of The 2019 Cherry Blossom Festival In Philadelphia

April 5, 2019 by Subaru

Subaru Celebrates Japan's 1926 Gift of Cherry Blossoms During the Japanese Cultural Festival

Subaru of America, Inc. today announced its continued title sponsorship of the annual Subaru Cherry Blossom Festival of Greater Philadelphia. For the 16th year, Subaru will sponsor the Cherry Blossom Festival produced by the Japan America Society of Greater Philadelphia (JASGP). Taking place this year from April 6th through April 14th the celebration commemorates the beautiful blossoms and invites people of all cultural backgrounds to experience spring's beauty and foster a better understanding of Japan's rich cultural heritage.

The annual Subaru Cherry Blossom Festival honors Japan's gift of 1,600 cherry blossom trees to the City of Philadelphia as a sign of friendship in 1926. To welcome the return of spring, family and friends from all over the Delaware Valley are encouraged to unite under the blossoms to experience a variety of events, including demonstrations of martial arts, Ikebana flower arranging, as well as live musical and dance performances.

'We are honored to commemorate Japan's original gift of friendship and goodwill to the City of Philadelphia by hosting The Subaru Cherry Blossom Festival,' said Thomas J. Doll, President and CEO, Subaru of America, Inc. 'For the 16th year, our event with the Japan America Society of Greater Philadelphia will celebrate the majesty of spring while fostering a deeper understanding of the diverse cultures that comprise the community.'

The Subaru Cherry Blossom Festival will conclude with its centerpiece event, Sakura Sunday, on Sunday, April 14th at the Horticulture Center in Fairmount Park. Home to hundreds of blooming cherry trees including two from 1926. Fairmount Park's Horticulture Center will feature two stages of performances, arts and crafts, the Little Akiba Anime and Cosplay Circle, tours of Shofuso, and much more. Additionally, attendees are invited to participate in the festival's other events, including Sakura Week cultural activities at Shofuso, Philadelphia's Japanese house and garden, film screenings, restaurant events, and the annual Cherry Blossom 10K & 5K.

In addition to sponsoring the Cherry Blossom Festival for the 16th year, Subaru is once again sponsoring the following events on Sakura Sunday:

Prettiest Pet in Pink Parade – Pink petals meet pink pets: pet owners are invited to dress their dogs in pink and compete for the title, 'Prettiest Pet In Pink'.

Subaru Sushi Samurai of the Year Contest – Amateur sushi chefs will face off for this esteemed prize in a competition led by Philadelphia's Queen of Sushi, Madame Saito.

In keeping with the automaker's Subaru Loves the Earth environmental initiative, visitors to the event will see green TerraCycle Zero Waste Boxes™ throughout the venue. Subaru will be collecting empty snack bags, disposable cups, lids and plastic straws to be recycled into usable items, such as park benches and picnic tables, for the community in conjunction with TerraCycle. Learn more about how you can help divert waste from our local landfills here.

---

Trending News

• MotoAmerica And Road America Ink A Multi-Year Partnership Extension
• 1938 Talbot-Lago T150 C Lago Spéciale Teardrop Coupé Headlines a Roster of Early Consignments for the 2024 Broad Arrow Monterey Auction
• Renault Group and Geely announce the creation of leading Powertrain Technology Company, 'HORSE Powertrain Limited'
• SEAT S.A. achieves best sustainability results in its history and reduces the environmental impact of its facilities by 53% since 2010
• Chelsea Truck Company styling package for INEOS Grenadier

---

For more information on the Subaru Cherry Blossom Festival, please visit www.subarucherryblossom.org. Follow @phillysakura and use #phillysakura on Facebook, Instagram, and Twitter.