Subaru Of America Honored As A Best Global Brand By Interbrand

October 17, 2018 by Subaru

Automaker Recognized Among Most Valuable Brands in 2018 Best Global Brands Report

Subaru of America, Inc. today announced it has earned a place on Interbrand's 2018 Best Global Brands Report. Each year, Interbrand, a global brand consultancy, honors the world's most valuable brands succeeding in today's highly competitive and complex business landscape. Anchored by the theme Activating Brave, the 2018 Best Global Brands Report, examined the role that brand strength plays in the bold transformation of the world's leading businesses to drive lasting economic value.

Subaru was recognized for its consistent brand positioning, which embodies the highest levels of safety and functionality, while also instilling a sense of enjoyment that encourages drivers to get the most out of life. This is the first year the automaker has been featured in the report, at #100.

'It is an honor to receive this distinction as a 'Best Global Brand' by Interbrand,' said Thomas J. Doll, President and CEO, Subaru of America, Inc. 'The Subaru brand has evolved over the years and we are proud that our commitment to supplying safe, reliable vehicles, that are also fun to drive, is clearly translated and embraced by today's consumers and marketing professionals.'

For more information about Interbrand's 2018 Best Global Brands Report, please visit: https://www.interbrand.com/best-brands/best-global-brands/2018/ranking/.