• Isuzu UK proudly collaborates with Warner Bros. on the 'Max Strength' campaign, merging the rugged Isuzu D-Max with the intense action of 'Furiosa: A Mad Max Saga,' in UK cinemas from the 24th of May 2024.

•A co-branded advertising extravaganza unfolds across press, social, outdoor, and digital platforms, throughout May and June.

Isuzu UK proudly announces an exhilarating collaboration with Warner Bros. to celebrate the highly anticipated 'Furiosa: A Mad Max Saga' by unleashing the 'Max Strength' campaign – a co-branded extravaganza that seamlessly merges the rugged prowess of the Isuzu D-Max with the intense, high-octane action of the Mad Max universe.

In celebration of 'Furiosa: A Mad Max Saga,' in UK cinemas on the 24th of May, Isuzu is revving up its engines for an extensive co-branded advertising campaign throughout May and June in the UK. The 'Max Strength' campaign unfolds across outdoor, social, and digital platforms, showcasing Isuzu D-Max's key attributes – smarter, stronger, and safer – with an adventurous twist.

Building on the success of the New-Look Isuzu D-Max, Isuzu aims to captivate the lifestyle market by featuring co-branded assets adorned with breathtaking movie imagery at motorway services in the UK during May. The collaboration allows Isuzu to position itself prominently in the pickup market, offering consumers an exciting blend of off-road prowess and cinematic excitement.

George Wallis, Head of Marketing at Isuzu UK, expressed his enthusiasm for the collaboration, stating: 'Revving up the 'Max Strength' campaign is a testament to Isuzu's dedication to innovation and thrills. Teaming up with 'Furiosa: A Mad Max Saga,' we're merging the strength of our vehicles with the wild intensity of the Mad Max universe, delivering an unmatched experience for our customers. Don't miss out on the incredible new Isuzu D-Max and make your journey epic!'

As the world fell, young Furiosa is snatched from the Green Place of Many Mothers and falls into the hands of a great Biker Horde led by the Warlord Dementus. Sweeping through the Wasteland, they come across the Citadel presided over by The Immortan Joe. While the two Tyrants war for dominance, Furiosa must survive many trials as she puts together the means to find her way home.

Taylor-Joy stars in the title role, and along with Hemsworth, the film also stars Tom Burke and Alyla Browne.

Miller penned the script with 'Mad Max: Fury Road' co-writer Nico Lathouris. Miller's behind-the-scenes creative team includes first assistant director PJ Voeten and second unit director and stunt coordinator Guy Norris, director of photography Simon Duggan ('Hacksaw Ridge,' 'The Great Gatsby'), composer Tom Holkenborg, sound designer Robert Mackenzie, editor Eliot Knapman, visual effects supervisor Andrew Jackson and colourist Eric Whipp. The team also includes other longtime collaborators: production designer Colin Gibson, editor Margaret Sixel, sound mixer Ben Osmo, costume designer Jenny Beavan and makeup designer Lesley Vanderwalt, each of whom won an Oscar for their work on 'Mad Max: Fury Road.'

Warner Bros. Pictures Presents a Kennedy Miller Mitchell Production, A George Miller Film, 'Furiosa: A Mad Max Saga.' The film will be distributed worldwide by Warner Bros. Pictures, in theatres only, nationwide on the 24th of May, and internationally beginning on the 22nd of May 2024.

To celebrate the release, Isuzu invites fans to participate in an exciting competition during the campaign where one lucky couple will fly to Almeria in Spain, where they will get to fully experience the beautiful Tabernas desert of Almeria. Five runners-up will receive goody bags with 'Furiosa: A Mad Max Saga' and Isuzu merch. Follow Isuzu UK on Facebook to find out more.

Don't miss the Mad Max action on the big screen and catch the trailer of 'Furiosa: A Mad Max Saga' here https://youtu.be/lCyOYEjryBA.

Photo credit: Isuzu
posted on conceptcarz.com

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